For exhibit and event professionals  

Measurement Tip #31

December 6, 2013 By Editor

Measure successWhen all is said and done, what is the single most important thing to measure?

As I wind down a great career helping people like you get the most from marketing events, I find the most important measure for me personally is “Did I make a difference?” This question is also entirely relevant for you and for your program today.

This is my last measurement tip. I want to thank MC2, and my friends CMO Rob Murphy and Corporate Communications Director Caroline Meyers for the opportunity to share my ideas and thoughts with you through eConnections Digest over the past three years. I sincerely hope you found something to use in your plans and activities that made a difference. I wish you all the best!

Ed Jones

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