E•Connections

For exhibit and event professionals  

ARCHIVES: 2014

Stressed Out? Self-Help Tips To Get Back in Balance

Posted on December 9, 2014 in MC2 Insights

There’s no denying that working in the marketing and exhibit-planning industries can be stressful. You may often find yourself working long hours and constantly having to defend the value of your work to higher-ups. Over time, this stress can lead to burnout on the job. […]

Are You Doing What It Takes To Be Great?

Posted on December 8, 2014 in Your Career

from Dumb Little Man Why do we let fear overtake us when we all seemingly know that overcoming fear is what makes us stronger people? As Robert Allen writes in this piece, “How many opportunities do we miss out on by avoiding things we’re afraid […]

These Habits Kill Workplace Productivity

Posted on December 2, 2014 in Get More Done, MC2 Insights

Leaving your workplace after a productive day is a great feeling, isn’t it? When all your projects are on schedule, all your e-mails are answered, and your seemingly endless “to-do” list is all checked off, there are few better feelings for any busy worker. However, […]

Feature—SMB* Events Management: How to Develop an Effective Program

Posted on November 26, 2014 in Features

by Christopher Dwyer, Ardent Partners

Editor’s Note:
To develop a balanced viewpoint, it’s important to look at a topic from all sides. We are accustomed to viewing event and exhibit programs from a marketer’s POV. Guest author, Christopher Dwyer, evaluates these programs from procurement’s point of view. And his analyses could point the way to better understanding between these two important business areas.

The modern *small- or medium-sized business (SMB) has faced a consistent issue over the years in regards to two of these complex spend categories. To start, business travel is a must; every organization, regardless of size or stature or location, must travel to spur business development and outreach with key clients, customers, and other organizations. And, travel’s “sister” category, meetings and events, are also a necessary function of how the average organization connects with the business world.

At CPO Rising, we’ve taken the time over the past year to highlight the various components of modern complex spend management. Each spend category within this greater banner (travel, meetings, contingent labor, print / marketing materials, etc.) presents its own set of specific challenges, pressures, and strategies. While there are general capabilities and competencies that fit into any program across these strategic spend categories, an enterprise’s size heavily plays into how category-specific programs are developed, executed, and managed. [Read more…]