For exhibit and event professionals  


Making the Best of Air Travel During the Holidays

Posted on December 23, 2014 By Editor in MC2 Insights

If you must travel for business over the holidays, expect to encounter delays, crowding and overall aggravation. Before you leave home, spending some time planning and packing strategically can get you through the madness in maximum comfort. Read more…

Stressed Out? Self-Help Tips To Get Back in Balance

Posted on December 9, 2014 By Editor in MC2 Insights

There’s no denying that working in the marketing and exhibit-planning industries can be stressful. You may often find yourself working long hours and constantly having to defend the value of your work to higher-ups. Over time, this stress can lead to burnout on the job. […]

7 Things Successful Marketers Do Every Morning

Posted on December 8, 2014 By Editor in Get More Done

from Small Business Trends Wherever you may wake up – whether it’s on the road or in your own home – getting a great start to the day is critical. It’s easier said than done, that’s for sure. But taking the time to incorporate these […]

Are You Doing What It Takes To Be Great?

Posted on December 8, 2014 By Editor in Your Career

from Dumb Little Man Why do we let fear overtake us when we all seemingly know that overcoming fear is what makes us stronger people? As Robert Allen writes in this piece, “How many opportunities do we miss out on by avoiding things we’re afraid […]

12 Smart Ways to Label Food and Drink at Events

Posted on December 8, 2014 By Editor in Events & Meetings

from Biz Bash As food and drink options become more popular, so does the Pinterest-like interest in making the edible presentation summarize the theme of the events. Here are 12 ideas that can provide a jumping-off point in that creative mind of yours for the next […]

These Habits Kill Workplace Productivity

Posted on December 2, 2014 By Editor in Get More Done, MC2 Insights

Leaving your workplace after a productive day is a great feeling, isn’t it? When all your projects are on schedule, all your e-mails are answered, and your seemingly endless “to-do” list is all checked off, there are few better feelings for any busy worker. However, […]

Feature—SMB* Events Management: How to Develop an Effective Program

Posted on November 26, 2014 By Editor in Features

by Christopher Dwyer, Ardent Partners

Editor’s Note:
To develop a balanced viewpoint, it’s important to look at a topic from all sides. We are accustomed to viewing event and exhibit programs from a marketer’s POV. Guest author, Christopher Dwyer, evaluates these programs from procurement’s point of view. And his analyses could point the way to better understanding between these two important business areas.

The modern *small- or medium-sized business (SMB) has faced a consistent issue over the years in regards to two of these complex spend categories. To start, business travel is a must; every organization, regardless of size or stature or location, must travel to spur business development and outreach with key clients, customers, and other organizations. And, travel’s “sister” category, meetings and events, are also a necessary function of how the average organization connects with the business world.

At CPO Rising, we’ve taken the time over the past year to highlight the various components of modern complex spend management. Each spend category within this greater banner (travel, meetings, contingent labor, print / marketing materials, etc.) presents its own set of specific challenges, pressures, and strategies. While there are general capabilities and competencies that fit into any program across these strategic spend categories, an enterprise’s size heavily plays into how category-specific programs are developed, executed, and managed. [Read more…]