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An event marketer’s guide to music festivals

April 4, 2014 By Editor

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With the likes of South by Southwest, Bonnaroo, and Lollapalooza drawing thousands of enthusiastic fans every year, music festivals have quickly become an important opportunity for brands to engage and influence a large audience. Here's what event marketers need to know about seven of the country's biggest festivals, with insight culled from veteran attendees and marketers.

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