It’s time to ditch the booth babes

From TIME — We need to ban the “booth babes.” Auto companies are increasingly being run by some of the smartest, most interesting executives in business (of any kind). It’s time they ditch this outmoded practice and do it as fast as they presumably blurt out that electric cars are a great idea in mixed company. If nothing else, the auto makers can look at the bottom line. Some trustworthy-seeming marketing experts have figured out these women don’t actually help sell anything. [Read more…]