For exhibit and event professionals  

ARCHIVES: June 2014

Dos and Don’ts in Japan

Posted on June 29, 2014 in News from MC2 Europe

Experience shows that good fair stand construction and logistics are not the only factors leading to success. Doing business with the Japanese requires patience, service-orientated thinking and at least a rudimentary understanding of the Japanese culture. There are countless potential pitfalls. 1. In Japan ‘face […]

How do I cut out that racket?

Posted on June 9, 2014 in What's Your Advice - Answers

Last month, Beverly, a trade show coordinator, wrote: “The last show we were at the booth next door had these clicker giveaways that made a really irritating racket. They used them all the time to promote their booth. It was a constant distraction. We didn’t […]

15-minutes to Work Success

Posted on June 9, 2014 in Get More Done

from Business Insider— According to a new working paper from Harvard Business School, setting aside 15 minutes to write at the end of the workday is enough to make you better at your job. “When people have the opportunity to reflect, they experience a boost […]

Nail every goal you set

Posted on June 9, 2014 in Get More Done

from Greatist The first step on any fitness journey is to step back and consider the bigger picture of your environment. Your environment — all the facets of your life that impact your ability to achieve and sustain your goals and to live the life […]

Personal Value Counts with B2B

Posted on June 9, 2014 in On the Show Floor

from Marketing Charts B2B brands need to consider emotion as well as reason when marketing to buyers, according to a new study by Google, the Conference Executive Board (CEB) and Motista. That’s because the research finds perceived personal value to have twice the impact of […]

Using Beacons at Events

Posted on June 9, 2014 in Events & Meetings

from EventTechBrief Recently, Plan Your Meetings, Topi, and On Location Engagements collaborated to address the process and potential of using beacons at events. Collectively, they confirmed some theories about what beacons can do and where the technology will go next. Read more…