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Personal Value Counts with B2B

June 9, 2014 By Editor

handsome man in suit pressing virtual buttonfrom Marketing Charts

B2B brands need to consider emotion as well as reason when marketing to buyers, according to a new study by Google, the Conference Executive Board (CEB) and Motista. That’s because the research finds perceived personal value to have twice the impact of perceived business value for buyers across a range of business outcomes. Read more…


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