E•Connections

For exhibit and event professionals  

4 Reasons You Shouldnt Treat B2C and B2B Customers the Same

July 7, 2014 By Editor

b2b-b2c-dreamstime_xs_38166801from Business2Community

While it's understood that all transactions take place between people, I don't think the difference between B2C and B2B customers should be ignored. There are main differences between B2C and B2B customers that you have to take into consideration in your marketing, sales and customer service strategy.

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