E•Connections

For exhibit and event professionals  

Why you must become more fascinating

July 6, 2014 By Editor

invisible-dreamstime_xs_33702862from Trade Show Insights

Too often, exhibitors fail to see results simply because they dont stand out from everyone else on the show floor. Were not talking gimmicky or wild attractions. Those may generate traffic, but not results. Its not about simply getting noticed, but about delivering value and having a signature difference that sets you apart from all the noise.
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