E•Connections

For exhibit and event professionals  

Data — What Does Google Know That the Event Industry Doesn’t?

February 9, 2015 By Editor

data_35852736-200x200from EventTechBrief

There’s no shortage of data in the event industry, but there’s a very real gap in the amount accumulated and the amount acted upon. That’s one of the big challenges for the next few years. One of the early leaders in creating ideas? Google.

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