E•Connections

For exhibit and event professionals  

Your answers to “Any way to make everybody happy?”

April 13, 2015 By Editor

http://www.dreamstime.com/stock-photography-smiley-face-balloons-yellow-image32926942Ronald, an event coordinator, wrote in:

“Our company has multiple divisions that need their full attention every time we prepare for the next trade show. Everyone has an opinion and initiative they want us to take, but as with anything, we have limited resources – and patience!”

“Sales staff all wants to go, executive leadership wants to promote a new branding initiative, and every department has a product they want featured. I’m the type of person who wants to accommodate everyone, but it’s just not possible.

“Should I step back and let them sort it all out? Should I host a meeting? Just make a decision and go for it? How can I make everybody happy?

“Surely this is something other folks have come across. Any advice you can share from past experiences?”


A sales coordinator, event manager, and a senior graphic designer all stepped up with their unique points of view on Ronald's dilemma.

Jill Gill, GSA Sales Coordinator at Gately Communication Company says, “Strategic planning is critical to any business success, so I would definitely listen to what executive leadership has to say first. Then try to match the products to the venue and let those players have first dibs. Perhaps rotate products/shifts if necessary.”

An events manager offers some practical advice: “Have a meeting and invite the people that have the final say — make an agenda of what you want to cover and what decisions have to be made by the end of the meeting — focus on getting people to compromise — If you have certain budgets you work with, let them know what that is — maybe give an overview at the beginning — this is the event, this is the target audience, this is what we can do and what money we have to do it — also point out that you should focus on the target audience and limit your messaging — or no one will pay attention to you — it will be too messy.”

A senior graphic designer offers a unique point of view. “If you start early enough, host a meeting and see what the priorities are. If you have enough time to plan, you can accommodate new products by changing your exhibit layout. You can also re-brand your booth using the same properties with a few tweaks here and there. Upper management should choose who gets to go to the show. You would be surprised what the exhibit designers can accomplish with enough time and budget.”


What advice do you have for Ronald? Tell us in the comments section below.








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