E•Connections

For exhibit and event professionals  

Designing Trade Show Displays to Inspire an Emotional Reaction

July 7, 2015 By Editor

emotional-reactions-_xs_51552578Effective emotional design is that secret ingredient in a trade show display that turns casual attendees into brand evangelists. It’s what takes your display to the next level– selling a feeling or idea rather than simply a product or service. In short, it’s an emotional story that taps into the very core essence of your target customer’s identity.

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