E•Connections

For exhibit and event professionals  

Lead Management: Furthering Both Your Business and Your Career

October 20, 2015 By Editor

Lead_81342115_240x240More is better, except for when it comes to lead management. In that case … it’s complicated.

Attracting as many leads as possible shouldn’t be your number one goal, something that many people seem to think. In actuality, one qualified lead is worth a whole lot more in the long run than 100 unqualified ones.

Granted, 100 qualified leads are better than one, but stressing quality is the biggest thing you can do to walk away from your show successfully.

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