For exhibit and event professionals  

Making Yourself the Marketed Product

February 2, 2016 By Editor

Making Yourself the Marketed ProductIntegrated marketing is the idea that every form of communication that you put out into the world—be it a booth at a trade show or a television commercial or a Facebook page—should all feel like it's coming from the same company.

This is true whether you're marketing your business or you're making yourself the marketed product. It means that all these various channels to work together as a cohesive force, telling your target audience what it is that you want them to do and why they should do it regardless of when or where they come in contact with your message. Read more…



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