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ARCHIVES: April 2016

Using Analytics to Draw Qualified Visitors Is Easier Than You Think

Posted on April 11, 2016 in Features

From powerful analytics tools and improved communications infrastructure, to facial recognition, virtual reality and even better lighting to change an exhibit’s appearance on the fly, it’s of paramount importance to stay on top of inventions, product upgrades and other industry developments to boost trade show engagement.

Want More Productive Booth Staff?

Posted on April 1, 2016 in MC2 Insights

Be Productive Yourself, Not Busy As an exhibitor managing staff on the trade show floor, one of the keys to success involves not just being the person who delegates responsibility, but being the light that shines the way, so to speak. You have to set […]