E•Connections

For exhibit and event professionals  

MC² Flips a House for Stuttgart Trade Show

April 5, 2016 By Editor
Saint-Gobain-01

See additional photos on Pinterest.

Saint-Gobain Isover Goes Topsy-Turvy for DACH + HOLZ International

The leading manufacturer of mineral wool insulation solutions Saint-Gobain ISOVER G+H AG wanted to get away from the classic presentation and show its products in a new unconventional brand environment.

So MC2 just turned the company from Ludwigshafen inside out – architecturally at least – and flipped a family house literally upside down. Visitors entered through a dormer in the upturned roof, giving them a close-up view of the ISOVER insulation systems between the open rafters. The provocative and humorous slogan “They must be crazy! No they’re not!” matched the overall concept of novel perspectives, and was quite a conversation piece.

Client: Saint-Gobain Isover
Business Unit: Insulation products
Exhibition: DACH + HOLZ International, Stuttgart
Area:  165 m2








Comments

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Review Privacy Policy here

Close