For exhibit and event professionals  

Preparing for ROI When You Can’t Put a Dollar Value On It

May 24, 2016 By Editor

PreparingForROI-300x300-02ROI is hugely important in the exhibit and event industry. It influences how much of an impact your program is making towards your company’s bottom line. But how can you obtain additional funding to add members to your face-to-face team and prepare for ROI when you can't put a dollar value on it?
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