Ferag – Ceiling of Light
Drupa is the largest printing equipment exhibition in the world, held every four years in Düsseldorf. The word drupa is the abbreviation of Druck und Papier (print & paper). Ferag, a manufacturer of conveying and processing systems in the graphical and direct mailing industries has made Drupa their destination for a number of years.
Ferag AG, with headquarters in Zurich, Switzerland, specializes in the development and manufacture of conveying and processing systems for the graphic industry and direct mailing, as well as cross-sector intra-logistic solutions and software for the control and visualization of processes of all kinds.
15.000 square feet of high technology was deployed by MC2 to present the Swiss family business Ferag at this year’s Drupa. With a LED canopy the size of a soccer pitch Ferag’s booth was the highlight of the world’s leading show for the print media industry, and communicated “Swissness” in its purest form.
A projected image of a fluttering Swiss flag was not only the largest but also the most impressive element, while in the booth’s circular central area visitors were able to experience and enjoy some genuine warm Swiss hospitality.
MC² designed a huge projection screen that remained unrivalled at this year’s Drupa show.
“The Masterpiece” — Jürg Möckli, CEO Ferag AG
- 15.000 sq ft
- 265 ft floor to ceiling
- Wood based materials to create a warm and comfortable real Swiss hospitality
- 1.000 invited guests
- 15.000 sq ft suspended LED panel monitors floating over the whole booth area to provide a visual background for the presentation of the Ferag equipment
There is a cool video of the exhibit with the ceiling in action here on YouTube.