Future of Exhibiting Survey
Nine Questions to Check Where We Are and Where We Are Going
The exhibition industry is growing more and more complex. Look at any discussion on LinkedIn and see that exhibitor pain points are many and varied. — confirming details, costly deadlines, unwritten rules and sheer volume of responsibility make the exhibit marketer a special type. These challenges are equaled by the corporate sales and marketing demands for brand promotion, stakeholder representation and ROI. And by how many hats a typical exhibit manager must wear on any given day.
Five years ago, we released our “Future of Exhibiting” survey asking you and your peers what exhibiting held for the future. We wanted to find out what would make exhibiting more friendly in the five years. Were advances in technology enough? What about the people side? What did the future look like and what characteristics would the exhibitor appointed contractor (like MC²) have to smooth the bumpy path to exhibit success?
Five years later, it’s instructive to see what has changed, what's new, and what’s a little behind schedule.
So it’s time to do it again. What will the industry look like in 2020? Take the industry survey and let's find out.