When Field Reps are Your Booth Staff, Design Your Exhibit Program to Make It Easy On Them
Often the responsibility for attending a trade show show is that of the field sales rep. These folks, operating on their own, become your booth staff handing registration, logistics, collateral and giveaways, shipping along with actually staffing the display, attracting visitors and laying the groundwork for sales.
In this scenario, your field reps’ first order of business is sales, and so it should be. So how can you maintain brand consistency and make it easy on the rep?