MC² Europe right on track at InnoTrans 2016
At this year’s InnoTrans, held in Berlin from 20-23 September, MC² presented GE Transportation at the world's leading trade fair for transport technology.
This was the second time at this every-two-year show that MC² supported GE Transportation’s appearance. This time MC² helped position our client in the spotlight with a global design look that was innovative and new, highlighting by an open concept. The two-storey booth with an area of around 750 square meters picked up subtle design cues from the railway’s ecosystem incorporating glass and LED-controlled pillars. The highlight was a nearly 10m high by 20m wide locomotive landscape address GE positioning as, “The World’s Premier Digital Industrial Company.”
InnoTrans 2016 is divided into five segments — railway technology, railway infrastructure, public transport, interiors and tunnel construction. The trade fair occupied all 41 of the halls of the Messe Berlin, and once again was a showcase for the national and international transport technology industry. One of the unique features of InnoTrans is the outdoor exhibition ground, with 3,500 meters of rail tracks and room to display everything from tank cars to high-speed trains.