For exhibit and event professionals  


How to Turn Every Meeting Into a Well-Oiled Machine

Posted on April 11, 2017 By Editor in MC2 Insights

If you had to make a list of all the things that business professionals hate the most—regardless of the type of business you’re talking about or the industry they happen to be in—they’d probably all list “meetings” right at the top. So, here are a […]

An Exhibit Manager’s Cheat Sheet for I&D

Posted on April 10, 2017 By Editor in Features

There’s a secret to going from bare cement floor to thriving exhibit booth. It’s the installation and dismantle (I&D) team from the show’s general contractor or from your exhibit house. These skilled workers make sense of the complex details surrounding exhibit installation. The better prepared […]

Prove ROI to Yourself Before You Take Anything Upstream

Posted on April 4, 2017 By Editor in MC2 Insights

Proving return on investment on your exhibit program is essential. Something you should be doing all the time. Every decision you make – from which shows you attend to those terrific LED graphics for your exhibit – must show value to the higher-ups. You’ll want to […]

Staffing your exhibit in the digital age

Staffing Your Exhibit in the Digital Age

Posted on March 21, 2017 By Editor in MC2 Insights

The definition of a “perfect staffer” is changing all the time. Trade shows are changing just as quickly – if you look at an industry event from 1950 it may seem similar on the surface to a show in 2017, but the entire foundation has […]