For exhibit and event professionals  


Change booth without changing budget

Change Your Booth Without Changing Your Budget

Posted on July 18, 2017 By Editor in MC2 Insights

One of the challenges for trade show professionals is delivering maximum impact while working within the confines of a restrictive budget. Though the adage that “you have to spend money to make money” is true to a certain degree, you can change up your booth […]

elements of exhibit costing money

Which Elements Of Your Exhibit Are Costing You Money?  

Posted on July 5, 2017 By Editor in MC2 Insights

Achieving maximum return on investment in at a trade show is not only the result of big ticket successes, it can also come from streamlining smaller activities. To identify weak links, try these evaluation techniques. Re-Evaluate Marketing Goals Double down on your original marketing goals. Remember […]

Qualify lead in 10 second

How to Qualify a Lead in 10 Seconds Flat  

Posted on June 27, 2017 By Editor in MC2 Insights

When you’re in a high-stakes environment like a trade show, every second counts when it comes to qualifying a lead. Qualifying a sales lead is an information gathering expedition. You’re trying to find out what you need as quickly as possible to make the right […]

Booth staff goals

Every Booth Staffer Needs a Goal  

Posted on June 19, 2017 By Editor in MC2 Insights

When it comes to your overall trade show strategy, success can be defined less on accomplishing one big goal and more about acing a series of little ones. You have to get things set up by a certain time. You want to make contact with […]