For exhibit and event professionals  

New Goals, Same Old Plan?

January 31, 2017 By Editor


Has your organization changed or evolved since last year's exhibit season? Are the goals that you set for yourself back then still relevant?

Did you increase sales leads like you planned—how did that work out for you? Did you meet your ROI goals? Did you fall short? Do you suspect there are parts of your plan that are no longer as important as they once were?

You ask yourself over and over: Are you are still headed in the right direction?

Lighten Up, Get Creative

As The Old Philosopher used to say: Is that what's troubling you fella? Well, lift your head up high and take a walk in the sun with that dignity and stick-to-itive-ness that you show the world, you show them where to get off, you’ll never give up, never give up, never give up — that ship!

In other words, you may be feeling overwhelmed (or underwhelmed) with more questions than answers about how your program is doing, but that's where being an exhibit marketer makes all the difference. You have the skills to tease apart all those hard case questions and find the place where a little change can bring results. You have the stamina (after weathering multiple shows) to not let the trees get in the way of your view of the forest.

But there are some things you can do to invigorate yourself and refresh your plan. Play “let's pretend.” Imagine your program in six months or a year from now? What will be relevant?

It's always important to lighten up and get creative to keep everything into perspective. Sometimes a Creative Jolt is all you or your program may need.


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