News from MC² Europe: KEUCO Dreamworlds Go Large at ISH in Frankfurt
MC² Europe‘s client KEUCO can look back on a long tradition in the manufacture of top quality bathroom designs. In the past two decades, KEUCO has evolved from market leader of high-end bathroom accessories to providing complete ranges for exceptional interiors. The products, a huge array, are long-lasting, technically innovative and their design is overwhelming. The bathroom worlds KEUCO creates synthesize contemporary aesthetics and uncompromising functionality.
For this year's ISH, MC² designed a sculptural display, placing the products in oversized settings so that the size of the store window reflected the power of the brand, while the concept gave weight to its artistic claims. Overall the stand's architecture was reminiscent of an enormous stage set, far removed from the idea of a classic bathroom setting. As an analogy of the stylized windows of the large international luxury brands, MC² offered a captivating portfolio in an imaginary, dreamlike bathroom ambience, leaving plenty of room for the visitors' imagination to conjure up a world of wellbeing.
In the middle of the KEUCO display rose a flight of steps, leading to the wide open upper floor with its private lounge and public café. With its many convenient places to sit, the staircase was reminiscent of ancient Roman amphitheatres. A water feature splitting the steps centrally was refreshing and soothing, sensuously incorporating the bathroom theme. Visitors enjoyed a fantastic view into and over the world of KEUCO's current innovations. Literally a grand showcase.