For exhibit and event professionals  

ARCHIVES: June 2017

Qualify lead in 10 second

How to Qualify a Lead in 10 Seconds Flat  

Posted on June 27, 2017 in MC2 Insights

When you’re in a high-stakes environment like a trade show, every second counts when it comes to qualifying a lead. Qualifying a sales lead is an information gathering expedition. You’re trying to find out what you need as quickly as possible to make the right […]

Booth staff goals

Every Booth Staffer Needs a Goal  

Posted on June 19, 2017 in MC2 Insights

When it comes to your overall trade show strategy, success can be defined less on accomplishing one big goal and more about acing a series of little ones. You have to get things set up by a certain time. You want to make contact with […]

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