For exhibit and event professionals  

ARCHIVES: July 2017

Change booth without changing budget

Change Your Booth Without Changing Your Budget

Posted on July 18, 2017 in MC2 Insights

One of the challenges for trade show professionals is delivering maximum impact while working within the confines of a restrictive budget. Though the adage that “you have to spend money to make money” is true to a certain degree, you can change up your booth […]

elements of exhibit costing money

Which Elements Of Your Exhibit Are Costing You Money?  

Posted on July 5, 2017 in MC2 Insights

Achieving maximum return on investment in at a trade show is not only the result of big ticket successes, it can also come from streamlining smaller activities. To identify weak links, try these evaluation techniques. Re-Evaluate Marketing Goals Double down on your original marketing goals. Remember […]