Show Prep: Using Lessons from Spring to Strengthen the Fall
Many people use January as the perfect opportunity to re-evaluate the progress they made in the previous year. But when it comes to an exhibit program, you don't have to wait for the New Year to do this—in fact, doing it a few times throughout the year can relieve the stress of having to do it all at once come December 31.
In fact, you could start right now. Summer is the perfect chance to examine the lessons you learned during the spring and use them to strengthen your program in the fall.
“What Kind of Day/Week/Month/Year Has It Been?”
The summer months are an opportunity to reassess what got you to this point in the first place. Are the goals that you created for yourself and your team on January 1 still the same as they are today? Why have they changed? Is it because you lost sight of them in the hustle and bustle of trade show season, or is it because it was legitimately better to pivot in another direction? If your goals are the same, how are they coming along? Are you about where you thought you would be at this point in the year, or are you farther away? Don't be afraid to get cutthroat, remember, you still have a long way before December to back on target.
Don't Forget About Those Follow Ups
It’s also time to take care of the little stuff. Like following through on promises that you've made. After a trade show, you naturally have a lot of follow ups and other contact-based commitments on your plate. So those “Hey, it was nice to meet you!” or “Hi, here's that document I promised!” messages to get lost in the shuffle. Now would be an excellent time to go back through all of your notes and get caught up.
Also in the “little stuff” category might be reviewing your giveaways and documents for relevance, reminding yourself of the terms of your various contracts, gathering preliminary figures for end-of-year reports. The summer months are a great time to identify all those things you never have time for during trade show season and make them right as soon as you can.
P.S. If you're having a hard time figuring out exactly what follow ups need to be made, congratulations! You can now add “get more organized” and “take better notes” to your list of things to do for the fall season.