E•Connections

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ARCHIVES: August 2017

Wooing the New Trade Show Attendee

Wooing the New Trade Show Attendee

Posted on August 14, 2017 in MC2 Insights

A lot has been written about trade show attendance, particularly as everyone races to become the first to discover the “next big thing” to attract attendees. First, people were arguing that it was absolutely virtual reality, no question. Then, the discussion turned into augmented reality, […]

Sign Language

Sign Language

Posted on August 7, 2017 in On the Show Floor

from EXHIBITOR In-booth graphics can be a powerful component of your exhibit-marketing program – when they’re used effectively. Read more…

Safeguarding Your Event’s Data

Safeguarding Your Event’s Data

Posted on August 7, 2017 in Events & Meetings

From Meetings and Conventions Event professionals are understandably concerned about the attendee experience when it comes to hotel accommodations, meeting room setup, food and beverage, etc. But relatively few are as thoughtful about participants’ personal data. Read more…

The Customer Journey – Trade Show Style

The Customer Journey – Trade Show Style

Posted on August 7, 2017 in Features

Sooner or later marketers come up against this mantra describing the customer journey: Unawareness — Awareness – Knowledge – Consideration – Decision The customer journey traces the decision-making process from finding information and resources to comparing products or services to committing to a supplier or purchase. Satisfaction, […]

Virtual Reality: The Trade Show’s Quiet Game Changer

Posted on August 4, 2017 in MC2 Insights

“Virtual reality” may still seem like little more than a “buzz” term, but recent statistics have proven that it’s anything but. According to one study, it’s estimated that over a billion people worldwide will regularly access VR and AR (augmented reality) content by as soon as […]