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ARCHIVES: 2018

CRM and Return on Your Event Investment

CRM and Your Return on Event Investment

Posted on November 12, 2018 in Features

Exhibitors are criticized for wasting trade show and event marketing dollars on existing customers. Yet, nothing could be more wrong. In fact, this is one of the most valuable aspects of event marketing. Retention and growth of the current revenue base is an important part […]

Boosting ROI with Events

Boosting Marketing ROI with Events

Posted on November 8, 2018 in MC2 Insights

Now there’s more proof that you can boost your return on investment (ROI) by hosting events. According to the Harvard Business Review Analytic Services and Splash, ROI can be directly correlated to event marketing. The latest HBR report, “The Event Marketing Evolution: An Era of […]

How to Use Technology to Build Better Events

How to Use Technology to Build Better Events

Posted on November 8, 2018 in Events & Meetings

from Successful Meetings There’s no doubt that events are hard work. But does it sometimes feel that that work is wasted? It may be time to work smarter, not harder. With so many digital tools at your disposal, taking advantage of technology can make your planning […]

A New Approach to Venue and Trade Show Security

A New Approach to Venue and Trade Show Security

Posted on November 8, 2018 in On the Show Floor

from Trade Show News Network With recent attacks on events like the tragedy in Jacksonville, Florida, facility managers have been prompted to reevaluate physical security processes, technology and implementation. To combat the new threat landscape, event and security executives are looking for soft target protection […]

sustainable events

How to Become a More Sustainable Event Planner

Posted on October 5, 2018 in MC2 Insights

Going green is often the last thing you want to happen when you are preparing for an event. After all, this is typically the sign of a very ill individual. Yet going green is becoming more and more important among eco-conscious attendees. In fact, unlike […]

How Secure is Your Events and Exhibits Data?

Posted on October 5, 2018 in Features

What if you collected the best post-show surveys or gathered the best registration data and suddenly it was all gone — stolen over the internet by sophisticated hackers. A Halloween scenario? Not if we are familiar with and employ comprehensive cybersecurity practices. For the past […]

Live Stream events

How to Live Stream an Event

Posted on October 3, 2018 in Events & Meetings

from Meetings & Conventions We all know content is king. That crosses over to live streams, too. Make sure the content you’re showcasing really works for an online audience. Here are some best practices for your next event. Read more…

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