E•Connections

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ARCHIVES: 2018

Exhibit Design Trends: New Tools for the Trade (Show)

Posted on June 1, 2018 in Features

Around this time every year, marketers and exhibit managers will begin to look at new and emerging exhibit design trends to help inform their next space on the show floor. While it’s important to be aware of the latest and greatest when planning your exhibit […]

Shows Over and Management wants a Report

Show’s Over and Management wants a Post-Show Report

Posted on June 1, 2018 in MC2 Insights

A post-show report is not just an exercise, it is justification for your exhibit program. This means proving return on investment (ROI). A thoroughgoing post-show report gives you the opportunity to justify expenditures, allow for continuous program improvement, grow investment in strategies that work, and, […]

Working with Creatives

Working With Creatives: A Reading List

Posted on May 4, 2018 in Features

The need for creative services is growing fast, and we’re in an age where the Internet and visual media have taken over the marketing world. Photographers, writers, graphic designers and artists are all huge players on the marketing team and contribute to building successful campaigns. […]

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