Hot Wheels Activates a Multi-Generational Study at The Canadian Auto Show
Who doesn’t love bringing out their inner child? This event is sure to win over everyone. B-to-C events are a special breed as MC² Consumer Events group knows so well. There has to be a lot going on to capture – and keep – the attention of anyone who passes by.
Check out this case study from Event Marketer that includes reaching the under 10 set.