For exhibit and event professionals  

Finding Balance in a Crazy Trade Show World

April 6, 2018 By Editor

When you work in the trade show or expo industry, maintaining your balance is a challenge. Long hours at shows, constant travel, stress, tons of details, strict deadlines, shrinking budgets and management who doesn't appreciate the value of trade show marketing all contribute to one tough job. Here are a few ways to find your balance while dealing with the stressors of the job.

Keep the Home Fires Burning

  • Outsourcing isn't just for professional or business work. It's hard to recover when you come back to a home in need of cleaning, maintenance or repairs. Consider hiring outside services to keep things up while you're out of town.
  • Simplify your life. If you have clutter that isn't bringing you joy, then it's time to get rid of it. If it's just too much to deal with high-maintenance friends, co-workers or neighbors, make a plan to reduce your contact with these toxic personalities.
  • Do what makes you happy. If you love to cook, but are stuck eating out while on the road, order in the ingredients you'll need to create a fabulous welcome home meal. This gives you something to look forward to after a long day of travel.

Family Matters

  • Set up a support system. If you can't be at a particular important ball game, see if another family member or close family friend can attend to provide loving attention to your student athlete.
  • Leave notes in unexpected places. Do you pack lunches for your kids or spouse before you go? Leave a little something to remind them that you care about them and are thinking of them, even when you're a long ways away.
  • Make home time count. When you're home from shows, make sure to dedicate time for reconnecting with your loved ones instead of diving right back into the fray at the office.

Keeping up Appearances

  • Drink water. It seems like a simple thing, but it helps you keep hydrated, keeps your body working properly and helps prevent dryness from a wide range of environments during travel. Consider adding flavoring drops in your favorite flavor to your travel kit.
  • Go simple and durable. Get a gel manicure to get you through the entire show, and make sure your skin care and makeup routine can be done quickly and without a lot of stress.
  • Take the time for self care. Plan your travel so you have time to settle in at your hotel, have a healthy meal and get a good night's sleep before you make yourself crazy with all the details involved in the show.

Stay Healthy and Hale

  • Keep moving. If you're going to spend all day on your feet, take the time to stretch before and after the show. This helps reduce the kinks and knots that can otherwise form in tired, overused muscles.
  • Store healthy snacks close to hand. It's tempting to just settle for whatever the concession stand or vending machine has available, but you won't be doing yourself any favors if you do.
  • Don't forget the hand sanitizer! If you're pressing the flesh at trade shows, you're going to come in contact with a lot of germs. Make sure to thoroughly wash or at least sanitize your hands a few times a day and always before eating.

Proving Your Value

  • Get organized and plan. If you know where you're going, it's much easier to get there and still appear professional. Use your mobile device and an app like Evernote to keep track of all your travel details and expenses.
  • Track your return on investment. Though it's hard to do in a trade show, having a coupon code or similar special deal for new customers can help you track how much new business is coming out of each and every show.
  • Use marketing programs focused on trade shows. Because these programs are designed to create a strong, emotional connection to your prospective customers, it's much easier to prove the value of the investment. MC2 can help.

By taking a few minutes to add these hacks to your regular or trade show routine, you can keep connected with your family and friends, take care of yourself and improve your career even when you're on the go. If you're ready to deliver strong trade show results with measurable outcomes, MC² is here for you. Please feel free to contact us today to get started.


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