For exhibit and event professionals  

Flexible Meeting Spaces Accommodate the Evolution of Small Events

June 26, 2018 By Editor


In today’s digitally connected world, it’s easy to interact with millions of people via a simple tap of the smartphone screen. Because of this, many organizations are turning to the appeal of small events. While the benefits of a packed conference with hundreds of seats filling the keynote, organizations now want to deliver creative and more exclusive experiences for groups that can’t be achieved at the larger events. Spaces that are more focused on intimacy and creativity offer diverse characteristics that large meetings can’t.

Why Are Smaller Venues Being Embraced?

The recently published IAAC Meeting Room of the Future: A Survey of Meeting Venue Operators and Suppliers report revealed that small venues have been at the forefront of the new and innovative ways that customers want to hold meetings. The report found that of the 50 venues surveyed across four continents, the average group size was less than 100 people per event. Additionally, over one-third of these venues have embraced flexibility as the main design component of their spaces.

Embracing small venues with flexibility means having a space with the following characteristics:

  • No fixed seating
  • The ability to be easily configured into a variety of layouts
  • Rooms and even entire venues that can easily be used multiple times per day
  • The furniture can be easily moved, switched or otherwise changed to meet the needs of the event in a timely and hassle-free process

These characteristics aim to remove the challenges of both the cost of investment and product storage that bigger venues face.

Is Flexibility The Key To Becoming Experience Creators?

In a recent study, 50 percent of meeting space operators said that their job included creating an experience. However, for small venues, part of the experience lies in the ability to transform meeting spaces, so that attendees don’t have to travel offsite for additional activities. Hotels and other venues now have the unique opportunity to offer more diverse activities, especially if they continue to embrace rooms that are flexible in size, layout, and capabilities.

Small And Flexible Meeting Spaces Pave The Way To Increase Venue Bandwidth

The moral of the story is simple. Venues will be able to continue to increase their bandwidth if they embrace small and flexible meeting spaces. These spaces are strategically designed to meet the creative and versatile needs of smaller events that want to cater to both the individual and the group. In a digital age where innovative technology is replacing the cost of expensive hardware, venues will be able to invest more readily in flexible meeting spaces that are at the heart and soul of the small event trend.




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