For exhibit and event professionals  

Archives By Author: Caroline Meyers, Editor eConnections

Overcoming Short Attention Span of Attendees

Overcoming Short Attention Span of Attendees

Posted on April 24, 2018 in MC2 Insights

Attracting — and keeping — the short attention span of attendees at a trade show can be challenging. Let’s face it, we all have short attention spans these days. It’s not enough to simply capture someone’s attention as they walk the aisles at a trade […]

business travell tips

How to Travel for Business Like You’re in First Class

Posted on November 13, 2017 in Features

For those not blessed with first class tickets, business travel continues to be a physical and mental challenge. Come the winter months, a snowstorm at O’Hare ripples through the system like a tsunami, crippling travel schedules in every direction. New rules, procedures, and changes crop […]

Q&A with author Charles Pappas

Posted on September 11, 2017 in One Minute With

Editor’s note: Charles Pappas was kind enough to answer some questions about how his book “Flying Cars, Zombie Dogs & Robot Overlords: How World’s Fairs and Trade Expos Changed the World” came to be. eConnections: How did you get interested in the history of trade […]

Charles Pappas book

A Quirky Tale of Trade Fairs

Posted on September 11, 2017 in Features

Charles Pappas’ New Book Chronicles 175 Years of Trade Shows, Fairs, and Expositions The exhibit industry — planners, fabricators, marketers — are necessarily focused on the vast amount of detail it takes to put together a successful trade show. But take time out for Exhibitor […]

Who Says Summer Is Hot?

Posted on July 5, 2013 in Features

Make the most of the season cool down by Rob Murphy, chief marketing officer, MC² Most of the year, you’re stressed out and swamped with work. But summer can be a quiet period in the event and exhibit world. So, this is the time to take […]

Maintaining Brand Consistency at Trade Shows

Posted on January 4, 2012 in Features, On the Show Floor

Brand marketers invest a significant amount of time and effort to establish a brand identity. They think about how their brand will be perceived by customers, the image being portrayed and what the business stands for. The resulting brand identity is built upon with every decision made and every product or service launched.

How to Engage a Trade Show Audience All Year

Posted on January 2, 2012 in Features

4 simple steps to follow by Rob Murphy, Chief Marketing Officer, MC² Trade show participation is proved to build brand awareness and help marketers discover new business opportunities. But the companies that fare the best — and maximize their return on investment (ROI) — are those […]

Small Exhibit, Small Impact?

Posted on August 1, 2011 in Features

Plan for a big impact no matter what size your exhibit space! by Rob Murphy, MC² Chief Marketing Officer Bigger exhibits — larger than 50 by 50 — can have definite advantages over those with smaller dimensions. Often, they have more opportunities to deliver an […]

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