E•Connections

For exhibit and event professionals  

Archives By Author: Caroline Meyers, Editor eConnections

Live Stream events

How to Live Stream an Event

Posted on October 3, 2018 in Events & Meetings

from Meetings & Conventions We all know content is king. That crosses over to live streams, too. Make sure the content you’re showcasing really works for an online audience. Here are some best practices for your next event. Read more…

Overcoming Short Attention Span of Attendees

Overcoming Short Attention Span of Attendees

Posted on April 24, 2018 in MC2 Insights

Attracting — and keeping — the short attention span of attendees at a trade show can be challenging. Let’s face it, we all have short attention spans these days. It’s not enough to simply capture someone’s attention as they walk the aisles at a trade […]

business travell tips

How to Travel for Business Like You’re in First Class

Posted on November 13, 2017 in Features

For those not blessed with first class tickets, business travel continues to be a physical and mental challenge. Come the winter months, a snowstorm at O’Hare ripples through the system like a tsunami, crippling travel schedules in every direction. New rules, procedures, and changes crop […]

Q&A with author Charles Pappas

Posted on September 11, 2017 in One Minute With

Editor’s note: Charles Pappas was kind enough to answer some questions about how his book “Flying Cars, Zombie Dogs & Robot Overlords: How World’s Fairs and Trade Expos Changed the World” came to be. eConnections: How did you get interested in the history of trade […]

Charles Pappas book

A Quirky Tale of Trade Fairs

Posted on September 11, 2017 in Features

Charles Pappas’ New Book Chronicles 175 Years of Trade Shows, Fairs, and Expositions The exhibit industry — planners, fabricators, marketers — are necessarily focused on the vast amount of detail it takes to put together a successful trade show. But take time out for Exhibitor […]

The Customer Journey – Trade Show Style

The Customer Journey – Trade Show Style

Posted on August 7, 2017 in Features

Sooner or later marketers come up against this mantra describing the customer journey: Unawareness — Awareness – Knowledge – Consideration – Decision The customer journey traces the decision-making process from finding information and resources to comparing products or services to committing to a supplier or purchase. Satisfaction, […]

Who Says Summer Is Hot?

Posted on July 5, 2013 in Features

Make the most of the season cool down by Rob Murphy, chief marketing officer, MC² Most of the year, you’re stressed out and swamped with work. But summer can be a quiet period in the event and exhibit world. So, this is the time to take […]

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