For exhibit and event professionals  

Archives By Author: Rob Murphy

Who Says Summer Is Hot?

Posted on July 5, 2013 in Features

Make the most of the season cool down by Rob Murphy, chief marketing officer, MC² Most of the year, you’re stressed out and swamped with work. But summer can be a quiet period in the event and exhibit world. So, this is the time to take […]

Maintaining Brand Consistency at Trade Shows

Posted on January 4, 2012 in Features, On the Show Floor

Brand marketers invest a significant amount of time and effort to establish a brand identity. They think about how their brand will be perceived by customers, the image being portrayed and what the business stands for. The resulting brand identity is built upon with every decision made and every product or service launched.

How to Engage a Trade Show Audience All Year

Posted on January 2, 2012 in Features

4 simple steps to follow by Rob Murphy, Chief Marketing Officer, MC² Trade show participation is proved to build brand awareness and help marketers discover new business opportunities. But the companies that fare the best — and maximize their return on investment (ROI) — are those […]

Small Exhibit, Small Impact?

Posted on August 1, 2011 in Features

Plan for a big impact no matter what size your exhibit space! by Rob Murphy, MC² Chief Marketing Officer Bigger exhibits — larger than 50 by 50 — can have definite advantages over those with smaller dimensions. Often, they have more opportunities to deliver an […]