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international

What You Need To Know About Exhibiting at International Trade Shows

Posted on February 12, 2018 8:00 am By Editor in On the Show Floor

Going abroad for your next trade show? Here are several things to think about.

Read More Up Your Marketing Efforts

Tools to Up Your Marketing Efforts

Posted on February 12, 2018 8:00 am By Editor in Events & Meetings

Follow these suggestions for before, during and after the event, your marketing efforts are sure to be a success.

Read More 6 Experiential Pitfalls

Infographic: 6 Pitfalls to Avoid in Your Next Experiential Marketing Campaign

Posted on February 12, 2018 8:00 am By Editor in Get More Done

Check out this infographic on experiential marketing campaigns.

Read More Evaluate a Lead

How to Evaluate a Lead on the Trade Show Floor as Quickly as Possible

Posted on February 12, 2018 8:00 am By Editor in MC2 Insights

There are two schools of thought when it comes to quickly evaluating a lead at a trade show. Uncover the method that allows you to work smarter, not harder all event long. Read more…

Read More Unsung Hero

The Unsung Hero of Exhibiting: The Account Manager

Posted on February 12, 2018 8:00 am By Editor in Features

If you work with an exhibit house — and we hope you do — there’s one person who could easily be your hero: The Account Manager. Find out why…

Read More Super Bowl LII Winners, from an Event Planner’s Perspective

Super Bowl LII Winners, from an Event Planner’s Perspective

Posted on February 12, 2018 8:00 am By Editor in Events & Meetings

The real winners of this years’ Super Bowl were event planners.

Read More January 2018 issue eConnections

Posted on January 10, 2018 8:00 am By Caroline Meyers, Editor eConnections in Newsletter Archive

January 2018

Read More December 2017 Issue eConnections

Posted on January 4, 2018 1:58 pm By Caroline Meyers, Editor eConnections in Newsletter Archive

December 2017

Read More 5 Steps to Lead-Qualifying Success

5 Steps to Lead-Qualifying Success

Posted on January 3, 2018 9:07 pm By Editor in On the Show Floor

from EXHIBITOR Being able to read who’s a potential lead is easier said than done so how do you quantify who’s a “primo prospect” from a “giveaway glutton?” Four industry experts share their thoughts on how to develop and ask the right questions that give […]

Read More 9 Ways to Beat Fatigue in the New Year

9 Ways to Beat Fatigue in the New Year

Posted on January 3, 2018 9:02 pm By Editor in Get More Done

from Smart Meetings 2018. New year, new you – right? So the last thing you want to do is fall into the same pitfalls of fatigue and overall low energy. Get your eating habits right, move a little more and start this year off putting […]

Read More Study: Trade Show Attendees Seek Accessible Destinations

Study: Trade Show Attendees Seek Accessible Destinations

Posted on January 3, 2018 8:58 pm By Editor in On the Show Floor

from Successful Meetings For the exhibitor, there’s no place you wouldn’t travel to drum up new business, but a recent study shows that trade show attendees don’t necessarily think the same way. The research shows that attendees are more likely to attend when they take […]

Read More The Internet of Things and Your Next Trade Show

The Internet of Things and Your Next Trade Show

Posted on January 3, 2018 6:07 pm By Editor in MC2 Insights

In terms of your next big trade show, the Internet of Things brings with it a wide range of implications in particular that are more than worth exploring.

Read More Everything Old is New Again

Everything Old is New Again

Posted on January 3, 2018 8:00 am By Editor in Features

Effective exhibiting at their core remain the same, no matter how much times and fashions change, and no matter whether your exhibit is 10-by-10 feet or 100-by-100 feet.

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How to Engage With Potential Customers: A Booth Staff Primer

Posted on December 26, 2017 8:00 am By Editor in MC2 Insights

The next time you are gearing up your booth staff for a show, remind them (and yourself) why they are there with these basic guidelines. Interacting with attendees at a trade show requires creativity and excellent people skills. It’s important that your booth staff has […]

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