CRM and Your Return on Event Investment
Exhibitors are criticized for wasting trade show and event marketing dollars on existing customers. Yet, nothing could be more wrong. In fact, this is one of the most valuable aspects of event marketing. Retention and growth of the current revenue base is an important part […]
Boosting Marketing ROI with Events
Now there’s more proof that you can boost your return on investment (ROI) by hosting events. According to the Harvard Business Review Analytic Services and Splash, ROI can be directly correlated to event marketing. The latest HBR report, “The Event Marketing Evolution: An Era of […]
How to Use Technology to Build Better Events
from Successful Meetings There’s no doubt that events are hard work. But does it sometimes feel that that work is wasted? It may be time to work smarter, not harder. With so many digital tools at your disposal, taking advantage of technology can make your planning […]
A New Approach to Venue and Trade Show Security
from Trade Show News Network With recent attacks on events like the tragedy in Jacksonville, Florida, facility managers have been prompted to reevaluate physical security processes, technology and implementation. To combat the new threat landscape, event and security executives are looking for soft target protection […]
Triage Your Meetings: They Don’t All Need the Same Support
from Meetings Net Strategic meetings management programs have been around for years. But, one thing you don’t hear about is the technique of actually identifying those tiers. Read more…
Planners Pressured by Uncertain Future as Meeting Sector Booms
from Skift All signs point toward a growing and prosperous meetings industry. Creating a surge in demand, this influx means an increased workload for planners, rising costs, and more pressure. Read more…
September 2018
How to Become a More Sustainable Event Planner
Going green is often the last thing you want to happen when you are preparing for an event. After all, this is typically the sign of a very ill individual. Yet going green is becoming more and more important among eco-conscious attendees. In fact, unlike […]
How Secure is Your Events and Exhibits Data?
What if you collected the best post-show surveys or gathered the best registration data and suddenly it was all gone — stolen over the internet by sophisticated hackers. A Halloween scenario? Not if we are familiar with and employ comprehensive cybersecurity practices. For the past […]
5 Questions to Help You (Finally) Start Delegating
from Meetings Net There are hundreds of steps involved in creating a good meeting. And if a planner is working on multiple meetings at a time, the degree of complexity is likely overwhelming. This is where delegating comes in. Read more…
Travel 2020: Voluntourism – Travel as the New Philanthropy
from MultiBriefs 81 percent of millennials volunteered in the destinations they visited in their travels over the last few years. 78 percent donated cash, and 83 percent gave in-kind to help with local development, according to those polled in a study from Tourism Cares. Read […]
Increased Meetings Demand Continues to Drive Costs Up
from Skift A recent report predicts a 5 to 10 percent increase in meetings demand for 2019, with air and hotel prices rising in tandem. Read more…
How to Live Stream an Event
from Meetings & Conventions We all know content is king. That crosses over to live streams, too. Make sure the content you’re showcasing really works for an online audience. Here are some best practices for your next event. Read more…
August 2018
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