For exhibit and event professionals  



Event Safety: Plans Won’t Save You…Planning Will

Posted on May 9, 2017 By Editor in Features

In 2011, a severe thunderstorm was approaching an outdoor concert in Indiana. The approaching storm caused a wind gust so powerful it collapsed a roof injuring 58 people and killing seven. A probe into the cause of the disaster revealed a series of complex events […]

An Exhibit Manager’s Cheat Sheet for I&D

Posted on April 10, 2017 By Editor in Features

There’s a secret to going from bare cement floor to thriving exhibit booth. It’s the installation and dismantle (I&D) team from the show’s general contractor or from your exhibit house. These skilled workers make sense of the complex details surrounding exhibit installation. The better prepared […]

Why Everybody is a Marketer

Posted on February 21, 2017 By Editor in Features

  How Ordinary People Use Proven Marketing Tactics in their Everyday Lives   Since the dawn of capitalism, marketers have been honing their techniques, perfecting everything from the elevator pitch to the call to action all in the name of making a sale. In many […]

What Makes a Successful Event Manager? Profitability.

Posted on December 12, 2016 By Editor in Features

Your career opportunities expand rapidly if you are seen as a manager who affects the profitability of the organization and not just your own budget. The best way to do this is to relate the accomplishments you measure to the basic business profit equation. Revenue […]

Word Games

Posted on November 8, 2016 By Editor in Features

Our crossword puzzle uses common words and phrases we encounter everyday managing events and exhibits. See how many you recognize in this custom puzzle created by Myles Melior for MC².