E•Connections

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Features

Exhibit Design Trends: New Tools for the Trade (Show)

Posted on June 1, 2018 in Features

Around this time every year, marketers and exhibit managers will begin to look at new and emerging exhibit design trends to help inform their next space on the show floor. While it’s important to be aware of the latest and greatest when planning your exhibit […]

Working with Creatives

Working With Creatives: A Reading List

Posted on May 4, 2018 in Features

The need for creative services is growing fast, and we’re in an age where the Internet and visual media have taken over the marketing world. Photographers, writers, graphic designers and artists are all huge players on the marketing team and contribute to building successful campaigns. […]

The importance of an RFP to sales and procurement

Oh, Boy! An RFP!

Posted on April 6, 2018 in Features

Whether you are on the issuing side, sending out an RFP (Request for Proposal) to prospective suppliers, or are on the receiving end, the RFP is seen as an exercise in either asking annoying questions or figuring out how to answer them. However, eConnections was […]

Everything Old is New Again

Everything Old is New Again

Posted on January 3, 2018 in Features

Effective exhibiting at their core remain the same, no matter how much times and fashions change, and no matter whether your exhibit is 10-by-10 feet or 100-by-100 feet.

business travell tips

How to Travel for Business Like You’re in First Class

Posted on November 13, 2017 in Features

For those not blessed with first class tickets, business travel continues to be a physical and mental challenge. Come the winter months, a snowstorm at O’Hare ripples through the system like a tsunami, crippling travel schedules in every direction. New rules, procedures, and changes crop […]

Charles Pappas book

A Quirky Tale of Trade Fairs

Posted on September 11, 2017 in Features

Charles Pappas’ New Book Chronicles 175 Years of Trade Shows, Fairs, and Expositions The exhibit industry — planners, fabricators, marketers — are necessarily focused on the vast amount of detail it takes to put together a successful trade show. But take time out for Exhibitor […]

The Customer Journey – Trade Show Style

The Customer Journey – Trade Show Style

Posted on August 7, 2017 in Features

Sooner or later marketers come up against this mantra describing the customer journey: Unawareness — Awareness – Knowledge – Consideration – Decision The customer journey traces the decision-making process from finding information and resources to comparing products or services to committing to a supplier or purchase. Satisfaction, […]