E•Connections

For exhibit and event professionals  

Features

CRM and Return on Your Event Investment

CRM and Your Return on Event Investment

Posted on November 12, 2018 in Features

Exhibitors are criticized for wasting trade show and event marketing dollars on existing customers. Yet, nothing could be more wrong. In fact, this is one of the most valuable aspects of event marketing. Retention and growth of the current revenue base is an important part […]

How Secure is Your Events and Exhibits Data?

Posted on October 5, 2018 in Features

What if you collected the best post-show surveys or gathered the best registration data and suddenly it was all gone — stolen over the internet by sophisticated hackers. A Halloween scenario? Not if we are familiar with and employ comprehensive cybersecurity practices. For the past […]

Exhibit Design Trends: New Tools for the Trade (Show)

Posted on June 1, 2018 in Features

Around this time every year, marketers and exhibit managers will begin to look at new and emerging exhibit design trends to help inform their next space on the show floor. While it’s important to be aware of the latest and greatest when planning your exhibit […]

Working with Creatives

Working With Creatives: A Reading List

Posted on May 4, 2018 in Features

The need for creative services is growing fast, and we’re in an age where the Internet and visual media have taken over the marketing world. Photographers, writers, graphic designers and artists are all huge players on the marketing team and contribute to building successful campaigns. […]

The importance of an RFP to sales and procurement

Oh, Boy! An RFP!

Posted on April 6, 2018 in Features

Whether you are on the issuing side, sending out an RFP (Request for Proposal) to prospective suppliers, or are on the receiving end, the RFP is seen as an exercise in either asking annoying questions or figuring out how to answer them. However, eConnections was […]

Everything Old is New Again

Everything Old is New Again

Posted on January 3, 2018 in Features

Effective exhibiting at their core remain the same, no matter how much times and fashions change, and no matter whether your exhibit is 10-by-10 feet or 100-by-100 feet.

business travell tips

How to Travel for Business Like You’re in First Class

Posted on November 13, 2017 in Features

For those not blessed with first class tickets, business travel continues to be a physical and mental challenge. Come the winter months, a snowstorm at O’Hare ripples through the system like a tsunami, crippling travel schedules in every direction. New rules, procedures, and changes crop […]

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