E•Connections

For exhibit and event professionals  

Features

Everything Old is New Again

Everything Old is New Again

Posted on January 3, 2018 in Features

Effective exhibiting at their core remain the same, no matter how much times and fashions change, and no matter whether your exhibit is 10-by-10 feet or 100-by-100 feet.

business travell tips

How to Travel for Business Like You’re in First Class

Posted on November 13, 2017 in Features

For those not blessed with first class tickets, business travel continues to be a physical and mental challenge. Come the winter months, a snowstorm at O’Hare ripples through the system like a tsunami, crippling travel schedules in every direction. New rules, procedures, and changes crop […]

Charles Pappas book

A Quirky Tale of Trade Fairs

Posted on September 11, 2017 in Features

Charles Pappas’ New Book Chronicles 175 Years of Trade Shows, Fairs, and Expositions The exhibit industry — planners, fabricators, marketers — are necessarily focused on the vast amount of detail it takes to put together a successful trade show. But take time out for Exhibitor […]

The Customer Journey – Trade Show Style

The Customer Journey – Trade Show Style

Posted on August 7, 2017 in Features

Sooner or later marketers come up against this mantra describing the customer journey: Unawareness — Awareness – Knowledge – Consideration – Decision The customer journey traces the decision-making process from finding information and resources to comparing products or services to committing to a supplier or purchase. Satisfaction, […]

EVENT SAFETY PLANNING

Event Safety: Plans Won’t Save You…Planning Will

Posted on May 9, 2017 in Features

In 2011, a severe thunderstorm was approaching an outdoor concert in Indiana. The approaching storm caused a wind gust so powerful it collapsed a roof injuring 58 people and killing seven. A probe into the cause of the disaster revealed a series of complex events […]

An Exhibit Manager’s Cheat Sheet for I&D

Posted on April 10, 2017 in Features

There’s a secret to going from bare cement floor to thriving exhibit booth. It’s the installation and dismantle (I&D) team from the show’s general contractor or from your exhibit house. These skilled workers make sense of the complex details surrounding exhibit installation. The better prepared […]


Why Everybody is a Marketer

Posted on February 21, 2017 in Features

  How Ordinary People Use Proven Marketing Tactics in their Everyday Lives   Since the dawn of capitalism, marketers have been honing their techniques, perfecting everything from the elevator pitch to the call to action all in the name of making a sale. In many […]