For exhibit and event professionals  

MC2 Insights

Boosting ROI with Events

Boosting Marketing ROI with Events

Posted on November 8, 2018 in MC2 Insights

Now there’s more proof that you can boost your return on investment (ROI) by hosting events. According to the Harvard Business Review Analytic Services and Splash, ROI can be directly correlated to event marketing. The latest HBR report, “The Event Marketing Evolution: An Era of […]

sustainable events

How to Become a More Sustainable Event Planner

Posted on October 5, 2018 in MC2 Insights

Going green is often the last thing you want to happen when you are preparing for an event. After all, this is typically the sign of a very ill individual. Yet going green is becoming more and more important among eco-conscious attendees. In fact, unlike […]

Teamwork Makes the Dream Work

Teamwork Makes the Dream Work

Posted on July 1, 2018 in MC2 Insights

The Importance of Forming Supplier Relationships Teamwork. It’s the name of the game in our industry. There’s no exception when it comes to planning, preparing and presenting at trade shows. But what a lot of us forget is that our team extends past our internal […]

Content Strategy

3 Ways to Manage Your Conference Content Strategy

Posted on July 1, 2018 in MC2 Insights

SPECIAL TOPIC: MEETINGS AND CONVENTIONS Content marketing can be a difficult enough process, but when you add meetings and conventions into the mix, managing conference content can become even more difficult. With the rise of mega-conferences that deliver the same trite content time and again, […]

Shows Over and Management wants a Report

Show’s Over and Management wants a Post-Show Report

Posted on June 1, 2018 in MC2 Insights

A post-show report is not just an exercise, it is justification for your exhibit program. This means proving return on investment (ROI). A thoroughgoing post-show report gives you the opportunity to justify expenditures, allow for continuous program improvement, grow investment in strategies that work, and, […]

Overcoming Short Attention Span of Attendees

Overcoming Short Attention Span of Attendees

Posted on April 24, 2018 in MC2 Insights

Attracting — and keeping — the short attention span of attendees at a trade show can be challenging. Let’s face it, we all have short attention spans these days. It’s not enough to simply capture someone’s attention as they walk the aisles at a trade […]