E•Connections

For exhibit and event professionals  

MC2 Insights

Finding Balance in a Crazy Trade Show World

Finding Balance in a Crazy Trade Show World

Posted on April 6, 2018 in MC2 Insights

When you work in the trade show or expo industry, maintaining your balance is a challenge. Long hours at shows, constant travel, stress, tons of details, strict deadlines, shrinking budgets and management who doesn’t appreciate the value of trade show marketing all contribute to one […]

Wooing the New Trade Show Attendee

Wooing the New Trade Show Attendee

Posted on August 14, 2017 in MC2 Insights

A lot has been written about trade show attendance, particularly as everyone races to become the first to discover the “next big thing” to attract attendees. First, people were arguing that it was absolutely virtual reality, no question. Then, the discussion turned into augmented reality, […]