E•Connections

For exhibit and event professionals  

MC2 Insights

Shows Over and Management wants a Report

Show’s Over and Management wants a Post-Show Report

Posted on June 1, 2018 in MC2 Insights

A post-show report is not just an exercise, it is justification for your exhibit program. This means proving return on investment (ROI). A thoroughgoing post-show report gives you the opportunity to justify expenditures, allow for continuous program improvement, grow investment in strategies that work, and, […]

Overcoming Short Attention Span of Attendees

Overcoming Short Attention Span of Attendees

Posted on April 24, 2018 in MC2 Insights

Attracting — and keeping — the short attention span of attendees at a trade show can be challenging. Let’s face it, we all have short attention spans these days. It’s not enough to simply capture someone’s attention as they walk the aisles at a trade […]

Finding Balance in a Crazy Trade Show World

Finding Balance in a Crazy Trade Show World

Posted on April 6, 2018 in MC2 Insights

When you work in the trade show or expo industry, maintaining your balance is a challenge. Long hours at shows, constant travel, stress, tons of details, strict deadlines, shrinking budgets and management who doesn’t appreciate the value of trade show marketing all contribute to one […]

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