E•Connections

For exhibit and event professionals  

Metrics & More

Staff surveys define event effectiveness

Posted on January 13, 2014 in Metrics & More

Staff and stakeholder surveys by Ed Jones. Staff and stakeholder surveys are one of the most valuable measurements of event effectiveness. They provide “internal customer feedback” on your events. This feedback should be a cornerstone for any well-run event marketing program. Read more…

Measurement Tip #31

Posted on December 6, 2013 in Metrics & More

When all is said and done, what is the single most important thing to measure? As I wind down a great career helping people like you get the most from marketing events, I find the most important measure for me personally is “Did I make […]

Measurement Tip #30

Posted on November 11, 2013 in Metrics & More

Gathering the Right Information at Trade Shows and Events by Ed Jones Trade show and event managers focus on gathering leads at their events, but a streamlined approach to gathering, organizing, and addressing the leads is the one of the most crucial, yet overlooked aspects. […]

Measurement Tip #28

Posted on September 6, 2013 in Metrics & More

10 Steps to Better Visitor Attraction, Experience and Commitment by Ed Jones The step most critical to success in any marketing event is to attract enough people to your booth or space who can personally increase your revenue or reduce your cost. Read more …

Measurement Tip #27

Posted on August 12, 2013 in Metrics & More

Three questions to ask at your next show. by Ed Jones Next time you take a stroll through a trade show exhibit hall, ask yourself, “Can I tell what these companies do by looking at their exhibits.” Better yet, “What is their primary selling proposition?” […]

Measurement Tip #26

Posted on July 3, 2013 in Metrics & More

Measuring The Exposure Generated at Trade Shows and Events by Ed Jones Ask a marketer why his company attends trade shows and events and his first answer will likely be “Exposure,” “Branding,” or “To maintain a presence in the industry.” Generating leads or influencing sales […]

Measurement Tip #25

Posted on June 6, 2013 in Metrics & More

How Forecasting a Marketing Event Influences Perceptions and Results by Ed Jones Forecasting is an essential part of planning, otherwise, there is no way to know what the results should be and therefore how much to spend as an investment. Without a forecast, it is […]

Measurement Tip #24

Posted on May 9, 2013 in Metrics & More

Is your conference an expense or an investment? by Ed Jones Many organizations regard their conference as a necessary expense, one that serves to educate customers to be successful in using products or influences employees to do a better job. Having evaluated and measured a variety […]

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