E•Connections

For exhibit and event professionals  

Uncategorized

Proving ROI That’s Hard to Ignore

Posted on February 21, 2017 in MC2 Insights, Uncategorized

Proving return on investment for a trade show can be challenging, but it helps make sure that your efforts stay focused on your program goals. It also prepares you for reporting to upper management program successes in a language they understand. It’s important to provide as […]