E•Connections

For exhibit and event professionals  

Challenges … Solutions

The Challenge … Biomet 3i wanted to use its new exhibit image, which MC² first created for the U.S. market, to the 2011 International Dental Show at the Cologne International Expocentre in Germany. but transportation costs were too expensive.

The Solution … MC² teamed up with our global partner Profair to meet our client’s needs affordably and effectively. To present a unified global image, MC² provided the design, specifying the EU equivalent of the technology, furnishings and signage. MC² producer travelled to Dusseldorf to supervise production and later returned to manage the show. Everything went flawlessly and MC² proved themselves a partner of international scope and singular vision: Their client’s success.

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