E•Connections

For exhibit and event professionals  

audience

The evolution of audience response systems

Posted on July 8, 2014 in Events & Meetings

from Trade Show News Network Audience response systems have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via […]

Social Media Lets Events Showcase Key Content

Posted on September 4, 2012 in Events & Meetings

Build more excitement before, during and after a show by Lee Barney – expoweb.com Social media is here to stay. Big corporations and small companies alike use it everyday. So do many exhibit and event professionals. But this popularity of social media presents its own […]

Quick Response Codes

Posted on April 29, 2011 in On the Show Floor

Using them to enhance the customer experience by Jason Taylor – Business Insider You don’t participate in an event just to make an appearance. You want to stand out from the crowd and create a good impression, so attendees want to do business with you. […]

A Tactical Road Map to Attendee Promotion

Posted on February 24, 2011 in On the Show Floor

Today, you have a variety of means to attract attendees to your show — mail, email, telemarketing and social media, to name a few. Each of them can be useful under the right circumstances. But how do you know which to use and when? And what role does segmentation play in the equation?

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