by Chris Virtuoso, National Design Director, MC2. Every year, the industry looks at the latest in exhibit trends – from fabrics to the latest technology. In reality – trends don’t matter to the overall design. Rather it’s your approach to the design and execution of building your exhibit that matters most. Read more…
Managing traffic flow by design by Martin Smith, President and Chief Behavioral Engineer, Buying Behavior Metrics When it comes to exhibiting at a trade show, many companies believe the more attendees who visit their booth, the more successful the show. But traffic flow isn’t necessarily […]
Exhibit clutter. It’s easy to define — an overabundance of products or visual elements that don’t allow or are too confusing for the audience to focus on an exhibit’s meaning. But dealing with clutter isn’t always easy.
Whether you’re in the planning stages for a new exhibit or you’re looking to revitalize an exhibit that’s been around for a while, color is always a great place to start, regardless of your budget. And the changes don’t have to be major.