For exhibit and event professionals  

Booth staffing

Cleanup on Demo Station Six!

Posted on March 10, 2014 in What's Your Advice - Answers

My best show floor demo person is so disorganized it’s painful. Her phone battery isn’t recharged, she’s lost her badge, her demo station is a mess — yet the attendees LOVE her cause she really knows her stuff. What can I do to get her […]

Staff surveys define event effectiveness

Posted on January 13, 2014 in Metrics & More

Staff and stakeholder surveys by Ed Jones. Staff and stakeholder surveys are one of the most valuable measurements of event effectiveness. They provide “internal customer feedback” on your events. This feedback should be a cornerstone for any well-run event marketing program. Read more…

How to Avoid Booth Staff Duds

Posted on December 3, 2010 in Features, On the Show Floor

Booth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways or any other variable, the people you put on the show floor influence each visitor’s opinion of your organization. They are your ambassadors, representing your company for the whole world to see.