For exhibit and event professionals  


Hiring a Design Partner?

Posted on June 11, 2013 in Get More Done

Get your relationship off on the right foot by Sean Madden – Harvard Business Review Establishing a relationship with a designer is akin a successful marriage. You need someone who understands your needs, your shorthand, what you hope to get from the relationship and always […]

A Rental Affair

Posted on August 7, 2012 in Events & Meetings

Furnishing your exhibit on the cheap by Kelli Billstein – EXHIBITOR With all the effort you put into achieving the right look for your booth, it’s easy to forget one thing that can make attendees feel more comfortable when they stop by to visit — […]

10 Small-booth Graphics Mistakes

Posted on June 9, 2012 in Events & Meetings

Clear rules to help you understand what you should do instead by Linda Armstrong – EXHIBITOR Does a small booth by necessity deliver a small impact? Not really. By utilizing the right kinds of graphics, you can stand out from even the big guys, when […]

Trade Show Exhibit Booth Staffing Tips

Posted on October 28, 2010 in On the Show Floor

You spend a lot of money getting your booth ready, paying for transportation and ponying up exhibit fees. But without properly trained, professional staff to man your exhibit, you could be courting disaster. What are the 10 most important things you can do to have a boffo staff?

Six Stupid Questions

Posted on October 27, 2010 in On the Show Floor

Your booth needs to be reworked, or miracles of miracles, you’re ready for a new one. You have a basic idea of what you’re looking for and how much you can spend, but no exhibit house to help you. The RFPs you send out are crucial to finding the right partner for you. But what questions do you need to ask?

Trying to Keep Your Booth Effective with Less Staff?

Posted on September 28, 2010 in On the Show Floor

In years past, maybe you were allowed to take five people with you to an event. But then, the number was trimmed, and trimmed again, as travel costs became a bigger factor. Yet, upper management still wants to see the same kind of ROI your booth has always generated — or even better results. How can you do more with fewer people from your company to help you? Maybe it’s time to find ways to make outsourcing work for you.

Get Your Act Together

Posted on August 26, 2010 in On the Show Floor

A booth presentation can be a scary thing for a lot of people. In fact, public speaking is consistently listed as one of the top phobias among adults. But you can take the away fear and put on a presentation people actually flock to instead of drifting away. How? By planning wisely.

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