E•Connections

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brand

The Scent of Success: What Does Your Brand Smell Like?

Posted on October 12, 2015 in Features

When companies focus on brand development, many spend millions carefully crafting their visual identity, scrutinizing everything from their logo and website design to the color of their store walls and company boardroom furniture. But what about the scent of a brand?

5 Steps to a More Professional Personal Brand

Posted on June 8, 2015 in Your Career

from Small Business Trends You may be tired of hearing the word brand, but it’s what you do every single day. Here are some ways you can make sure your personal brand doesn’t come off as elementary in a world reliant on professionalism. Read more…