For exhibit and event professionals  


Budgeting 101

Budgeting 101

Posted on December 8, 2017 in On the Show Floor

from EXHIBITOR We all know there’s nothing about budgeting that’s simple – especially as our financial planning has to undergo more scrutiny than ever before. Thankfully this handy infographic lays out some of the formulas, stats and averages that anyone can take into account for […]

What Makes a Successful Event Manager? Profitability.

Posted on December 12, 2016 in Features

Your career opportunities expand rapidly if you are seen as a manager who affects the profitability of the organization and not just your own budget. The best way to do this is to relate the accomplishments you measure to the basic business profit equation. Revenue […]

Feature—SMB* Events Management: How to Develop an Effective Program

Posted on November 26, 2014 in Features

by Christopher Dwyer, Ardent Partners

Editor’s Note:
To develop a balanced viewpoint, it’s important to look at a topic from all sides. We are accustomed to viewing event and exhibit programs from a marketer’s POV. Guest author, Christopher Dwyer, evaluates these programs from procurement’s point of view. And his analyses could point the way to better understanding between these two important business areas.

The modern *small- or medium-sized business (SMB) has faced a consistent issue over the years in regards to two of these complex spend categories. To start, business travel is a must; every organization, regardless of size or stature or location, must travel to spur business development and outreach with key clients, customers, and other organizations. And, travel’s “sister” category, meetings and events, are also a necessary function of how the average organization connects with the business world.

At CPO Rising, we’ve taken the time over the past year to highlight the various components of modern complex spend management. Each spend category within this greater banner (travel, meetings, contingent labor, print / marketing materials, etc.) presents its own set of specific challenges, pressures, and strategies. While there are general capabilities and competencies that fit into any program across these strategic spend categories, an enterprise’s size heavily plays into how category-specific programs are developed, executed, and managed. [Read more…]

Measurement Tip #24

Posted on May 9, 2013 in Metrics & More

Is your conference an expense or an investment? by Ed Jones Many organizations regard their conference as a necessary expense, one that serves to educate customers to be successful in using products or influences employees to do a better job. Having evaluated and measured a variety […]

Rental Rundown

Posted on December 5, 2012 in Events & Meetings

What to do when buying an exhibit isn’t a good idea by Candy Adams – EXHIBITOR Owning an exhibit makes sense if you’re going to use it over and over again. But what if you need an exhibit for just one or two shows? That’s […]

Calculating Your Trade Show or Event Costs

Posted on January 5, 2012 in On the Show Floor

Three simple budgeting strategies by no author – EXHIBITOR Planning a trade show or event involves considering a number of factors. One of the most difficult of these to nail down is your budget. What items should you be sure to include in your figures […]

Reduce, Reuse, Rethink

Posted on October 7, 2011 in On the Show Floor

What to do when your exhibit’s past its prime by Candy Adams – EXHIBITOR You’ve been using the same exhibit for ages, it’s starting to show its age, and you finally have the budget to buy a new one. Your first impulse may be to […]

Trying to Keep Your Booth Effective with Less Staff?

Posted on September 28, 2010 in On the Show Floor

In years past, maybe you were allowed to take five people with you to an event. But then, the number was trimmed, and trimmed again, as travel costs became a bigger factor. Yet, upper management still wants to see the same kind of ROI your booth has always generated — or even better results. How can you do more with fewer people from your company to help you? Maybe it’s time to find ways to make outsourcing work for you.

50 Tips for Going Green

Posted on August 4, 2010 in On the Show Floor

Going green at a trade show demonstrates your company’s commitment to being socially responsible, and to some of your customers, that can mean a lot. But did you know it can also save you money? All it takes is a little advance planning and research on your part. For tips, also check out MC2’s white paper, Meeting Green: How to Save Money and the Environment.

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