For exhibit and event professionals  


5 Steps to a More Professional Personal Brand

Posted on June 8, 2015 in Your Career

from Small Business Trends You may be tired of hearing the word brand, but it’s what you do every single day. Here are some ways you can make sure your personal brand doesn’t come off as elementary in a world reliant on professionalism. Read more…

Stop Using These Words in Emails

Posted on January 12, 2015 in Your Career

from Entrepreneur Do you know how you sound in emails? While you may think you’re simply being punctual with that one-word response to a question, without proper vocal inflections, it may seem as if you’re angry or disappointed. Entrepreneur highlights different ways to sound better […]

Stonewalling Stakeholders

Posted on August 11, 2014 in What's Your Advice - Answers

Bill, a conference event planner, asked for advice to get his stakeholders on board with event planning. “I saw someone posted a dilemma about “space envy.” I’m also having a problem with three of my stakeholders. They say they don’t get my emails, forget to […]

Personal Value Counts with B2B

Posted on June 9, 2014 in On the Show Floor

from Marketing Charts B2B brands need to consider emotion as well as reason when marketing to buyers, according to a new study by Google, the Conference Executive Board (CEB) and Motista. That’s because the research finds perceived personal value to have twice the impact of […]

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