For exhibit and event professionals  


Working with Creatives

Working With Creatives: A Reading List

Posted on May 4, 2018 in Features

The need for creative services is growing fast, and we’re in an age where the Internet and visual media have taken over the marketing world. Photographers, writers, graphic designers and artists are all huge players on the marketing team and contribute to building successful campaigns. […]

One Minute With…Dee Silfies

Posted on July 13, 2015 in MC2 Insights, One Minute With

As the head of EXHIBITORFastTrak, one of the industry’s leading accelerated learning conferences for exhibit and corporate event marketing professionals, Dee Silfies has always subscribed to a “servant leadership” theory that has given her the ability to manage creative people by letting their imagination take them to greater heights. Read more…

What’s an Idea Factory?

Posted on May 8, 2015 in News from MC2 Europe

MC2 premises on Forststrasse in Düsseldorf, Germany now include the Ideenwerkstatt—an “ideas workshop,” a place that serves as an internal “laboratory,” where creative spirits can be let loose and run free.

Finding It Hard to Concentrate?

Posted on December 5, 2013 in Get More Done

Simple ways to supercharge your brain by Chris Bailey Trying to do too many things at once or constantly being expected to come up with the next great idea can overtax your brain and affect your thinking processes. But 15 simple steps can help you recharge […]

Get Over Yourself

Posted on November 7, 2013 in Get More Done

How your ego sabotages your creativity by Todd Henry Having a confidence in yourself and your abilities is a good thing. But sometimes, even a healthy ego can cause you to be inflexible and unwilling to change how you do things. Or it can make you […]

The Uncomfort Zone

Posted on May 8, 2013 in Get More Done

When creativity kicks in by Robert Evans Wilson, Jr. – Job Journal As an event/exhibit professional, you’re expected to be creative. But with a busy work schedule and focusing on the details of your job, you may find yourself neglecting your creative side. Do you […]

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