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customer journey

The Customer Journey – Trade Show Style

The Customer Journey – Trade Show Style

Posted on August 7, 2017 in Features

Sooner or later marketers come up against this mantra describing the customer journey: Unawareness — Awareness – Knowledge – Consideration – Decision The customer journey traces the decision-making process from finding information and resources to comparing products or services to committing to a supplier or purchase. Satisfaction, […]

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