These trade show tips are not only for your exhibitor and prospective exhibitor community, but can also be used by your association when you exhibit at shows to gain new members and promote your programs.
by Chris Virtuoso, National Design Director, MC2. Every year, the industry looks at the latest in exhibit trends – from fabrics to the latest technology. In reality – trends don’t matter to the overall design. Rather it’s your approach to the design and execution of building your exhibit that matters most. Read more…
by Eric Swartwood, Global Data Capture, This is the second of a two-part article tracing the evolution of trade show lead capture from the business card to audience response systems. CEO, Eric Swartwood takes a look at the futuristic capture technologies which are available now and how they can affect the measurement success of a trade show program. Read more…
from Trade Show Insights Too often, exhibitors fail to see results simply because they dont stand out from everyone else on the show floor. Were not talking gimmicky or wild attractions. Those may generate traffic, but not results. Its not about simply getting noticed, but […]
Whether you are bidding out a proposal yourself or working with procurement, whether you are using an online tool like Ariba or SAP eSourcing or releasing a paper RFP, creating a thoroughgoing request for proposal is a crucial first step in obtaining the services you […]
We rounded up all your comments from your visits with us at EXHIBITOR2014 and prepared a summary. We think it sheds light on what exhibit marketers expect for their programs in the coming months and years. We’ve summarized your comments and added some links for […]
Reaching customers is an art, not a science. But that doesn’t mean we can’t take science and use it within our work. That’s why it’s helpful to read our report, “The Generational Marketing Balancing Art: Now We Are Six.” A closer read provides insights for […]
Brand marketers invest a significant amount of time and effort to establish a brand identity. They think about how their brand will be perceived by customers, the image being portrayed and what the business stands for. The resulting brand identity is built upon with every decision made and every product or service launched.
4 simple steps to follow by Rob Murphy, Chief Marketing Officer, MC² Trade show participation is proved to build brand awareness and help marketers discover new business opportunities. But the companies that fare the best — and maximize their return on investment (ROI) — are those […]
by Ed Jones Measurement Tip #4 Cost-savings tactics such as negotiating with new suppliers, reducing travel, recruitment and generating press lower the cost of doing business for your company. And reducing cost makes a dollar-for-dollar impact on profitability. Measure and report the savings as an […]
Ed Jones Measurement Tip #3 To determine marketing success, you should identify and report these exhibit metrics: 1) who visited, 2) why they came, 3) what they learned and 4) what your visitors plan to do as a result of their visit. You are now […]