For exhibit and event professionals  

Exhibit marketing

Is Your Exhibit Machine Built to Last?

Posted on June 8, 2015 in Features

by Chris Virtuoso, National Design Director, MC2. Every year, the industry looks at the latest in exhibit trends – from fabrics to the latest technology. In reality – trends don’t matter to the overall design. Rather it’s your approach to the design and execution of building your exhibit that matters most. Read more…

Why you must become more fascinating

Posted on July 6, 2014 in On the Show Floor

from Trade Show Insights Too often, exhibitors fail to see results simply because they dont stand out from everyone else on the show floor. Were not talking gimmicky or wild attractions. Those may generate traffic, but not results. Its not about simply getting noticed, but […]

A Guide to Creating RFPs

Posted on April 30, 2014 in Features, On the Show Floor

Whether you are bidding out a proposal yourself or working with procurement, whether you are using an online tool like Ariba or SAP eSourcing or releasing a paper RFP, creating a thoroughgoing request for proposal is a crucial first step in obtaining the services you […]

New Report: What Exhibit Marketers Wish For

Posted on April 7, 2014 in MC2 Insights

We rounded up all your comments from your visits with us at EXHIBITOR2014 and prepared a summary. We think it sheds light on what exhibit marketers expect for their programs in the coming months and years. We’ve summarized your comments and added some links for […]

Maintaining Brand Consistency at Trade Shows

Posted on January 4, 2012 in Features, On the Show Floor

Brand marketers invest a significant amount of time and effort to establish a brand identity. They think about how their brand will be perceived by customers, the image being portrayed and what the business stands for. The resulting brand identity is built upon with every decision made and every product or service launched.

How to Engage a Trade Show Audience All Year

Posted on January 2, 2012 in Features

4 simple steps to follow by Rob Murphy, Chief Marketing Officer, MC² Trade show participation is proved to build brand awareness and help marketers discover new business opportunities. But the companies that fare the best — and maximize their return on investment (ROI) — are those […]

Trade Shows can be about more than leads and sales.

Posted on September 5, 2011 in Metrics & More

by Ed Jones Measurement Tip #4 Cost-savings tactics such as negotiating with new suppliers, reducing travel, recruitment and generating press lower the cost of doing business for your company.  And reducing cost makes a dollar-for-dollar impact on profitability.  Measure and report the savings as an […]