E•Connections

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exhibit strategies

Kicking Out Clutter

Posted on August 1, 2010 in On the Show Floor

Exhibit clutter. It’s easy to define — an overabundance of products or visual elements that don’t allow or are too confusing for the audience to focus on an exhibit’s meaning. But dealing with clutter isn’t always easy.

Top 5 Reasons to Exhibit Now

Posted on March 27, 2010 in On the Show Floor

Top 5 Reasons to Exhibit Now is a complimentary guide for marketing executives to help justify the continued investment in trade show programs. The guide includes top reasons to exhibit and how to maximize trade show participation in an uncertain economy.